About
Built by a Bitcoiner, for the Bitcoin economy.
David Senior spent over two decades as a global enterprise technology sales and marketing consultant and built two mobile first startups. He is now 100% focused on helping the Bitcoin network grow.
He is a Bitcoiner first, an agency founder second. That order matters. Every brand and creator that joins the Satoshi Services network is filtered through a Bitcoiner's eye for authenticity — because the audience can sniff out anything that isn't.
The digital-asset agencies are selling something neither I nor my audience want. We're here for sound money, sound life, and sound partnerships. Nothing else.
The Four Sovereignties
There is one audience beneath all of this, and it is not defined by a product category. It is defined by a refusal.
These are people who took their money out of somebody else's custody. Having done that once, they applied the same reasoning everywhere else it held. They will not rent their health from a system that treats decline as inevitable and treats them only after it arrives. They will not hand their communications to a company whose business model is reading them. And they are the first to ask what a model was trained on, who holds the weights, and where the inference runs.
Four sovereignties — money, body, data, mind. They are also the four kinds of brand that belong in front of this audience, and the only brands we place with Bitcoin creators and Bitcoin events.
Money
Hard money held directly, outside permission. This is where the reasoning starts, and where the audience learned it.
Bitcoin, custody and hardware, mining, wealth and fiat-wealth brands.
Body
Ownership of your own biology, measured rather than assumed, acted on early rather than managed late. New Wealth and New Health is the same principle, applied first to money and then to the body.
Longevity clinics, diagnostics, supplements and peptides, hormone and performance brands.
Data
Communications, location and financial history held by the person they belong to.
Secure communications, VPN and hardware, private payments, data-removal brands.
Mind
Intelligence that runs where its owner chooses, on terms its owner can read.
Frontier models, agents and tooling, inference and self-hosted compute brands.
Why this matters commercially
Conventional influence buying reaches people by demographic and interest. It finds this audience and misses it in the same motion, because the audience is not organised around interests. It is organised around a standard, and it applies that standard hardest to advertising.
They pay full price — hardware wallets, diagnostics insurance will not cover, private communications, self-hosted compute. They will not answer a brand talking about them — only one of their own talking to them.
What arriving late costs
Once a category’s credible voice is taken, it does not get more expensive. It is gone, and the alternative is arguing second, in front of people who noticed the order.
Two or three brands per category will hold this position. The rest will advertise at it.
The digital-asset agencies were built for a different business. We were not built to compete with them.
We wrote the course on this audience — 21 lessons, one per week, by email.
The Register
21 Lessons on the New Wealth demographic
Marketing's last unclaimed audience. 21 emails, one per week — and not one more.
Thank you — check your inbox and confirm your subscription. Lesson No 1 is below; No 2 follows by email a week after you confirm.
New Wealth · New Health
Visit the Register →
Bitcoin only
Bitcoin is not a member of a category. The line is the brand. The audience knows the difference.
Performance-based
No upfront fees. No retainers. We earn a pre-agreed share only after the partner has been paid.
Curated, not catalogued
A small network of premium brands and serious creators. We turn down more than we onboard.
Brands a Bitcoiner would buy from
Hard money and longevity, held to the audience’s own standard. We check before we introduce.
We also decline. If an Ai brand cannot say where its inference runs and what happens to the input, we say no — before the contract, not after the campaign.
Want to talk?
Whether you're a brand, a creator, or an event organiser — arrange a call here.
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